GAME misses Mass Effect 3 launch as supplier becomes cautious
UK-based GAME has confirmed it will not be stocking the new role-playing game Mass Effect 3 when it launches next week after failing to agree to credit terms with producer Electronic Arts (EA). This has led to further speculation as to the future of the troubled retailer which also recently failed to stock Wii RPG The Last Story, Tekken 3DS and Ubisoft’s PlayStation Vita launch line-up.
The entertainment retailer is in the process of conducting a strategic review of its business after like-for-like sales slumped 15.2% in the eight weeks to 7 January 2012. The company issued a statement on its website saying: “The high street is having a tough time at the moment because people have less money to spend. We’re doing as much as we can to give our customers the widest possible range during this time, but as flagged before, we need our partners’ help in order to do this. We want to be in a position where we’re selling as much of their products as we possibly can. We need their help to do this and that’s what we’re working on at the moment.”
A spokesman for EA told The Guardian that GAME’s challenges with several of its suppliers was “regrettable” but pointed out that Mass Market 3 would be widely available elsewhere.
Fonte: Planet Retail